They’re right, of course. Madison Avenue’s idea of the appropriate aspirations for females tended to focus on bouncy hair and mastery of avocado-colored kitchen appliances.
But males have had their own challenges. And summer is the perfect time to bring this up.
Countless impressionable comic-book readers were confronted with the Charles Atlas bodybuilding ad, “The Insult that Made a Man Out of Mac.”
You know the story: Skinny guy, Mac, gets insulted by a big lunkhead on the beach. The bikini-clad girl Mac had been sitting next to immediately grows cold and distant. Mac orders the Atlas program and bulks up. Then, back on the beach, he decks the bully and hears that same girl coo, “Oh, Mac. You are a real man, after all!”