Lori Victoria Braun is the owner and founder of Femalemuscle, the largest website devoted to female bodybuilding, fitness, and female athletes. Femalemuscle features thousands of videos, galleries articles, and blogs, updated daily by Braun and other regular contributors. Braun is also an accredited press representative with the IFBB, which is the governing body for all major international bodybuilding contests. Lori Braun Picture Gallery
Early life
left Lori Braun was born and raised in Brooklyn, New York. She is the youngest of two children. Her brother owns his own fitness training center. Her father is a designer and an artist, and she credits him for her creativity and artistic sensibilities. Her parents divorced when she was twelve years old.
Braun spent her teenage years causing chaos in Flatbush, alternated between being a gifted student and delinquent troublemaker. At this time, she and her brother kept house by running an account at the corner deli and played music and joined the scene at Washington Square Park in Greenwich Village.
Braun remembers the first use of her muscle when she was involved in an argument with a group of girl gang members. The gang leader demanded an apology from her. She apologized. Then a second, third, and fourth gang member asked for the same apology. When for the fifth time another gang member asked for Braun’s apology, she snapped and beat her up and went back and beat up the others.
Braun’s independent nature was also inspired by her grandmother. Braun says her grandmother reinvented herself at the age of fifty five when she left her husband, changed her name, changed her state, acquired a driver’s license and got a job in which she carried a gun. All of this at a time when women didn’t do these types of things. Braun says her grandmother’s courage was always an influence in her life.
College Life
After deciding State University of New York at New Paltz College in upstate New York was not for her, Braun joined her grandmother in a warmer climate and attended the University of Florida where she received a degree in Communications and Journalism. There she became passionate about the bodybuilding culture and started lifting some serious iron in the university’s extensive athlete training facilities.
Professional Life
In 1995, the infancy of the Internet, Braun had the foresight to start Femalemuscle.com, becoming an Internet entrepreneur and a legend in the bodybuilding industry. Femalemuscle is the only major bodybuilding site with female ownership and the only site whose major focus is covering and promoting female bodybuilding and women’s health.
Educating women regarding health issues and paving the way for other female bodybuilders has made her a role model in her community. In the early 1990s when female bodybuilding was struggling to gain a serious audience, Braun and Femalemuscle contributed significantly to the promotion of female bodybuilding in mainstream media and society.
Lori Braun and the Media
Braun and Femalemuscle have been frequently featured in major social and entertainment media. Braun has also produced major market “Femalemuscle Live” shows that have also received widespread media attention from Fleshbot. Braun has been a featured guest on the ‘ talk show on multiple occasions.
In addition to her personal and professional media appearances, Braun has also interviewed famous bodybuilding personalities such as Ben Weider and Arnold Schwarzenegger for her online publications. Braun also personally produces video and photographic coverage backstage at the women’s bodybuilding, fitness and figure events at the Arnold Sports Festival’.