via hardbody.com:
David Barton Gym has extensively marketed itself to gay New Yorkers in what by anyone’s standards would be sexy advertisements. David Barton has a long history as a cruising spot. The gym has a branch in South Beach, and David Barton and wife Suzanne Bartsch are well known scenesters in Manhattan’s gay social world. (Source: NewYorkBlade
Still, here is DB’s homage to the female of the species in its Chicago gym ad campaign.