Flick through the pages of any muscle/fitness magazine or peruse the pages of any similarly orientated web site and you are sure to be faced with a plethora of protein ads and pictures of athletes singing the praises of the ‘magic powder’ in question. However, have you noticed that most of these sales pitches have been targeted at a male audience….and most of these powders wear the standard ‘clothing’ of Strawberry, Vanilla, Chocolate flavors.
Where, you might ask, are the REAL flavors people want and, more importantly, let’s see some of the women who use these powders for a change. Oh yes, and while I am at it, wouldn’t it be nice to know just a little of what went on behind the scenes when the company in question was conceived. Not a whole ‘life story’ but just enough info so that you feel a connection with the retailer and are reassured that what you are getting is a good product.
Well here at FemaleMuscle we have decided to do just that and tell you a little about one of the latest protein powders to hit the market, the woman behind the product and some of the top athletes who are totally addicted to it. Yes, for those in search of a new protein product with a female market (and taste preferences) in mind, let me introduce you to POWER ADDICTION….and the woman behind the product, Dawn Rapaccuiola…
So first of all let’s hear from Dawn herself about her life, her sporting achievements and, of course, this hot new product!
?? “I have been an athlete all my life… always striving for bigger and better challenges, I’ve been witness to my father weight lifting since I was a little girl so I guess you could say that it’s ‘in my blood’. Throughout my life I have been addicted to the more hardcore forms of exercise – kick boxing, spin, boot camp – but I had taken it as far as I could feasibly go. Then fate intervened in the form of a poster for the Las Vegas Classic bodybuilding competition and I decided, as is my way, to go all out for it! The heavier the weights the better, the bigger the challenge the greater the reward for accomplishing it.
“Now around this time I started talking to fellow competitors and the biggest issue was always diet and the sheer tedium of it and lack of taste and variety in the foods on the standard contest menu. That was when a light bulb went off in my head and my business plan was born. I did my research and found a protein powder manufacturer who was able to produce a peanut butter flavored protein that met my exact specifications. From my past experience all the ones I had tried had a pretty horrible taste coupled with a strong after taste. I wanted something that tasted like liquid peanut butter. Something that had a creamy consistency, kept hunger at bay and put an end to any unwanted food cravings. Also…I wanted something that would make me feel I had enough gas in my tank to take on even the hardest workout and go back for more the next day. The formula I came up with did just that and it worked so well for me that I hit on the idea of marketing it to a mass audience – particularly female competitors who seem to have the monopoly on peanut butter addiction!
So that is how Protein Addiction was brought into this world. Now on top of the original peanut butter flavor I have Apple Crumb Pie and a unique chocolate blend is in the pipeline. My ultimate goal is to revolutionize the way protein supplementation is thought of and deliver it to a target specific audience – the female athletes – although men are welcome to try it too and I already have several guys addicted to the stuff!”
So that is the basic story behind the product. Athletes already hooked on the product include top IFBB Pro Athletes Colette Nelson and Sheila Bleck (who has been using it on her road to the Olympia stage). Upcoming promotions and campaigns will feature these athletes strongly along with one more competitor yet to be selected.
So write that name down…or better still ORDER your supply NOW. When I say this stuff sells out fast I am not kidding and when you taste it you will understand that this PROTEIN is highly ADDICTING!!!!!!!
Leigh Penman
